No personal brand
Your brokerage site works for them
Leads on a KW/RE-MAX/eXp template route to the brokerage first. Switch firms and your URL, SEO and content vanish overnight.
⌂
Now booking, June 2026 · 7-day delivery
Zillow and Realtor.com aren't the answer.
Your website
systems
Zillow and Realtor.com aren't the answer.
Your website
systems
&
personal branding
are.
We build editorial, lead-generating websites for agents and brokers, so your name ranks, your leads stay yours, and your brand sells around the clock. Own the machine instead of renting the lead.
0%
Your site converts 10–20%. Zillow leads: 0.5–1%.
$0
Cost per lead once it's built and ranking.
0/7
Selling while you sleep, show, and close.
The problem
Renting your business
from people who don't know your name.
Every month you pay platforms that put their brand first, share your leads with rivals, and can cut you off any time. Here's where it leaks.
Shared 3–5 ways
Zillow splits your leads with rivals
Premier Agent sells the same lead to 3–5 agents in your ZIP. You're buying a race, at $1,500–5,000 every single month.
⤲No finish line
Your following has nowhere to land
54% of agents say social is their best source, but Instagram has no capture. Without a site, every warm prospect evaporates.
♡The number nobody runs
Watch what Zillow actually takes.
Five years, side by side. Red is rent you'll never get back. Green is the asset you own, building while you sleep.
Paid to Zillow
$0
Year 1 of 5
Your site builds
$0
The shift
Zillow resets to zero.
A website compounds.
Where leads actually close
Source: NAR / industry lead-source conversion ranges.
1 extra closing. That's the whole ask.
A closing on a $400K home puts $7,000–11,000 of GCI in your pocket. The site costs $1,500 once. It pays for itself on a single extra deal, then every lead after is pure profit.
- Your name ranks. Referrals Google you and find you.
- Leads hit your phone via CRM webhook in seconds.
- It appreciates, every review and sold listing compounds.
Feel the difference
This is what your site does.
Not a brochure, a working machine. Live MLS search, instant valuations, and leads routed to you in seconds. Try the real thing.
Search like Zillow, on your site
Visitors never leave for Zillow. They search; you capture the intent.
3 homes match, and the searcher is now a captured lead.
The seller magnet: instant value
One tool replaces BoldLeads. Homeowners type an address; you get a warm seller lead.
No spam, just the estimate, and a reason to call you.
Estimated value
$ –
Low –High –
✦ Seller lead captured → pushed to your CRM & phone instantly.
First to respond wins 35–50%
Watch a lead travel from your site to your hand.
- 0:00 Visitor submits the form on your site
- 0:01 Webhook fires into your CRM (Follow Up Boss)
- 0:03 Auto-text + email greet them by name
- 0:05 Your phone rings with their number on screen
Built for your seat
One studio. Two kinds of client.
For agents
Your name. Your leads. Your ranking.
- A personal brand that outlives any brokerage
- Lead capture wired to your CRM and phone
- Ranks on Google for your name before they call
For brokers
Win clients and recruit agents.
- A site that doesn't look like 50 other KW offices
- A recruitment page that sells your splits & culture
- Buyer, seller & recruit lead flows, kept local
The offer
An unfair trade, on purpose.
Pay once. Own it forever. Priced so one closing covers it 3–7×, we'd rather you win and refer us.
Most popular
Agent Website
from$999once
7-day delivery · 1 revision round
- 5 custom pages, mobile-first
- Lead capture → inbox & CRM
- IDX home search built in
- Basic SEO + schema + Google Business Profile
- Social graphics & custom domain handled
Best value
Brokerage Website
from$1,999once
14-day delivery · 2 revision rounds
- Everything in Agent, plus
- Team / agent roster pages
- “Join our team” recruitment funnel
- Buyer, seller & recruit flows
- Featured listings carousel
Included, no extra charge
IDX home searchbuilt in
Basic SEO + schemabuilt in
Social graphicsbuilt in
Lead capture + CRMbuilt in
Optional, stack on when ready
Maintenance & hosting$49/mo
In-depth local SEO$200–300/mo
Only pass-through cost is your state's MLS / IDX database access fee, billed at cost, never marked up.
✓
The no-debate guarantee
If we don't deliver what we promised in the agreed timeline, your deposit comes straight back. No debate, no fine print.
How it works
From call to launch in 7–14 days.
- 01
Discovery call
15 minutes on your market, niche & lead flow.
- 02
Proposal + deposit
Fixed scope, price, date. 50% to begin.
- 03
We build
Design, copy, SEO, capture, IDX, done for you.
- 04
Review
You walk it. We refine until it's right.
- 05
Launch
Live on your domain, with a how-to loom.
Let's see if it's a fit
30 minutes. No pressure.
We'll show you exactly what we'd build.
Bring your market and current lead setup. You'll leave with a clear picture of your site, whether or not you ever hire us.
- We review your current online presence
- We map what we'd build for your niche
- You decide, zero obligation
Prefer email? hq@estatestudiolabs.com
Or call us: +1 (214) 910-5909
the Estate Studio Labs promise
Straight answers
The objections, handled.
"I already have a Zillow profile."
That profile sends leads to Zillow. When someone Googles your name after, where do they land? A site you own is where the relationship becomes yours.
"I get all my business from referrals."
Referrals are gold, until they Google you and find nothing. A professional site turns a warm referral into a warm call.
"My brokerage gives me a free website."
That site promotes the brokerage, not you. Leads route to them first, and switching firms means losing your URL, SEO and content. A personal site is portable and permanent.
"A website didn't work for me before."
If it had no capture, no IDX and no SEO, it was a business card, not a lead machine. Those are built completely differently.
"I can't afford it right now."
One closing pays for this 3–7× over. It's not speculative spend, it's investing a single commission in a tool that generates commissions indefinitely.